I had been a loyal customer of Cabelas since 1984 and have never recieved such a great deal.  In fact for all the money I spent there they've never thrown me a bone.  I mean what would it kill them to say once in a while "hey pal, next order, the shipping is on us".  I can't stand company's who profit from their shipping charges, and believe me Cabelas is one who does.  Not to worry though, once we got stores like Sportsmans Warehouse, Gander Mnt, Dicks, and BassPro stores locally I stopped ordering from Cabelas a few years ago.

Actually if I need something real specific from Cabelas it's easier and closer for me to drive to their main store in Sidney, NE than to drive to the Colorado store on the western slope.

I receive several of these throughout the year.  I did get the one you mentioned just in time to use on muzzleloader supplies.  If I had to guess, I would say I receive about four to six of these coupons a year.  Usually they are for lower denominations.  I was surprised to read that WesternHunter had never received a coupon.  I thought it was just Standard Operating Procedure for Cabelas to send them out.

I'm not sure if they do the new card every year for people in the general area or what but I agree with idea of give the person that has spent money with them over the years to give them something back.  It was interesting in that I stopped at the Grand Junction store a couple of weeks ago to pick up some reloading supplies and found out that they were out of the primers that I wanted.  The told me that they would gladly ship them to me but that I would have to pay the hazard fee along with regular shipping.  I then asked what if I ordered them shipped to the local store and found out that I would still have to pay the hazard fee.  I told them that I wouldn't bother with them ordering them for me and that I would pick them up the next time that I am in Denver at the Bass Pro shop.  This didn't go over too well with them and they told me when they expected the next shipment which didn't do me any good and I told them that I wasn't going to make a special trip the Junction just to pick up some primers and powder that I could buy when I was in Denver on other business.  

I don't think that Cabela's likes me anymore but they still send me their free shipping cards with an order over $120.00 every week.  I just wished that Bass Pro and Sportsmans Wharehouse were not out of my way when I go to Denver.  Now the Sportmsns Wharehouse that used to be on Wadsworth was in the right place for when I go down there before they closed it.

I get discount cards from time to time, but quit using them. Used to get gift cards from family as well, and told everyone to quit sending them. Because we usually have to order, we pay shipping. If a product isn't right, we end up paying shipping both ways and lose a good part of the gift card. What really annoys me is when the error is on Cabela's part and I still have to pay shipping both ways. 

Critter have you tried Timberline Sports in Rifle? I find many small stores are more competitive on pricing than big box stores. Timberline does stock reloading supplies. 

Thanks for the information. I probably get one of the smaller cards nearly every month but looks like I better not hold my breath for the big one I had last year.

Btw I have found Timberline to be pretty good but you do have to pay attention. Sometimes a super deal and sometimes the other way. But a great little store to check out. And not much else in the valley till you get to Junction. Gold Ring Pawn in Silt is very small but a very well stocked business also. But his prices are high unless your good at dealing.

Critter's experiences with Cabelas rivals mine with Sportsman's Warehouse.  I received a spotting scope tripod for christmas a couple of years ago.  My kids bought it in September when they were in Boise for the weekend.  I used it exactly once before the mounting bracket broke.  Pissed me off as it was a fairly expensive tripod.  Didn't get back to that Warehouse store until June.  After explaining the story, the guy behind the optics counter & store supervisor who happened to be at the same area basically said too bad, gave me a catalog from the tripod manufacturer and said good luck in getting a replacement part. Last year, when shopping for a new spotting scope I didn't even consider looking at the Warehouse just because of that.  Possibly cost them a $1,000 sale.

I've also had Warehouse staff speak ill of the competing Cabelas in both Boise & Reno but have had Cabelas staff refer me to competing stores, including the Warehouse, when they didn't have what I was looking for. 

I think the card I used last year did have to be used in the store but with that discount I don't mind. I just got my Cabelas Visa a couple of months ago and have been using it just like you said. With all the application fees it adds up quickly and most of that money will come back but you still get to keep the points you earned.

I'll hold out a few months hoping for the big savings card before I buy my gps. I'm sure I can find something else to buy later if I need to. I mostly want the gps to use with a product calld huntinggpsmaps that loads the maps into your gps with all the color coded public lands and hunting unit boundaries. I posted about this earlier but got no responses.