Thinking back several decades, I remember one of my early visits to a gun shop. I was hoping to buy some ammunition for a new hunting rifle. Leaning over the gun counter, I was confused. Subconsciously scratching my head, I wasn't sure what to do next. I scanned from left to right, then back and forth several times. The first thing I noticed was the labeling. "Fine," I thought to myself, "I'll start with a popular brand." Names like Winchester, Federal, and Remington were familiar. As a neophyte hunter, it was all so new and, frankly, a bit overwhelming.