American Deer & Wildlife Alliance Announces New Campaign to Dispel Myths on CWD

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The American Deer & Wildlife Alliance (ADWA) is proud to announce plans for a new informational campaign to provide sportsmen with the truth about Chronic Wasting Disease (CWD) and dispel the myths surrounding the disease. The new public service campaign will include PSA ads for print, Internet, billboards, video spots, and a new website — www.CWDMyths.com.

“In the recent demonization of the deer industry, some hunting organizations and wildlife professionals have intentionally incited fear among hunters about CWD. They have even suggested that a state’s entire deer herd could be wiped out from a massive contagion of CWD,” says ADWA President John Meng. “This type of incendiary rhetoric is blatantly false and is closing down wildlife commerce and ultimately shutting off opportunities for hunters.”

The centerpiece of the campaign will be a new website at www.CWDMyths.com, scheduled for launch next month. The site will focus on generally perceived myths about CWD and provide facts so sportsmen can stay better informed about a disease which seems to have more impact on national headlines than it does on the actual deer population.

“There has never been one documented case of a herd (wild or farmed) being lost due to a contagion of CWD so we have to get past the propaganda,” adds Meng. “When you realize that raising deer can simultaneously educate and inspire our youth about the outdoors, give economic hope for family farmers, bring jobs to industry-starved rural areas, provide conservation funding, and help preserve our American outdoor traditions, the deer industry should be welcomed by all sportsmen.”

The American Deer & Wildlife Alliance is a non-profit organization working to promote the deer and wildlife industry and to preserve our American outdoor traditions. As a part of its public education efforts, ADWA sponsors the Points Report, a full-color quarterly newsletter providing industry news and commentary; Spikes Magazine, a semiannual youth publication; www.iHuntAmerica.com website, a comprehensive search engine for hunting ranches, game preserves and outfitters; and www.BuckBreeders.com, an online directory and classified ad service for the deer and exotic ranch industry. ADWA also sponsors Keith Warren’s Deer & Wildlife Stories, a nationally broadcast television program on the Pursuit Channel, and the Outdoor Patriot (www.OutdoorPatriot.com), a monthly podcast which features commentary and industry guests.

To support the upcoming CWDMyths campaign or for more information about the American Deer & Wildlife Alliance, visit www.deerwildlifealliance.org or call 512.778.6292.