Companies just want to push more and more product out the door. The more they sell the better it is for them. I suppose any company selling disposable goods can get away with that practice much easier.
I've even noticed some good old companies who make durable goods used to offer lifetime warranties on thier durable product, and now more recently they changed that warranty to 10 years or less.
Try to put your tree stand in a tree with plenty of background cover, keep the prevailing winds for that time of the year to your face, and take care of those pesky squeaks and creaks your stand may have developed while sitting in the shed. A good treestand lube can be made by heating petroleum jelly until it reaches a liquid form. Some hunters have reported success by including a cover scent in this mixture before applying it to their stands.