So Im currently building a rifle for elk hunting and long range target shooting(600 or so yards) nothing to extreme. It's a little early in the game, but I am starting to look at options for scopes. Ive been buying Nikon scopes, but havent been overly impressed, but havent had much to compain about. I just put a Leupold on my wifes gun and love it. Thats the first Leupold ive bought. Right now A Leupold vx3 is the front runner, I think its pretty good value(the vxr is intriguing, but I worry about scopes with batteries). My buddy just bought a Zeiss Conquest and cant be convinced theres any other option. I use Vortex binoculars and love them, so Vortex is definetly in the picture, I know some have bad things to say about Vortex like yellowing glass. You get negative feedback about any scope unless you go with Nightforce or Swarovski or similar. Anyways it never hurts to get as much input as possible even though this is one of those questions you can ask ten different guys and get ten different answers.