My Open Letter to the NRA ...
I have been a `Member' since 2008. Shortly after becoming a member I started receiving offers to renew. “Huh? I just joined, and for a full year.” Almost every month since I joined I have received offers to renew. I will wait until my membership is about to expire before I consider renewing. I received at least two renewal offers this last month alone; my membership doesn't expire until summer.
As a part of my membership application I signed up for, or not, various add-ons, mostly insurance policies, and the like. Since then I have received numerous re-offers for insurances, as though I wasn't taken seriously when I made my initial selections.
My wife is now getting unsolicited mail from the NRA. She is not a member. She is neither a gun enthusiast nor a hunter. She does not need screened for heart disease or osteoporosis at this time. And neither do I. I did not join the NRA to be reminded of health matters. I did not join the NRA so that the NRA would remind my wife of health matters.
As the months have gone by, the volume of unsolicited (`junk') mail from NRA has become ... I'm trying to find the words ... a lot, amazing, mystifying, staggering.
As a part of my membership I selected a subscription to American Hunter. I love to hunt. I love firearms. This is the mail that I DID solicit when I joined. But it seems like the magazine is getting smaller and smaller. Now it is almost laughably small. The last issue I almost threw away thinking it to be some kind of flier.
So, this month, I did something entirely `random' (an experiment, actually). I put my American Hunter magazine in one pile, and the unsolicited mail from NRA in another. My hunch was: “... it seems like I am getting more junk mail from the NRA than what I have paid for (to receive).” I was beginning to worry a bit that my experiment was going to fail, as the volume of unsolicited NRA mail seemed not as immense as in previous months; but, faithful to my hypothesis, and the purely random month chosen, when one month was up, I weighed both piles.
American Hunter, monthly, 3.75 oz.
Junk mail pile, one month, 6.75 oz.
(Plus, the Magazine is itself a lot of ads.)
Someone is unconscious.
What a waste (of paper and postage)!
I guess I would prefer being offered renewal just prior to expiration, and just once or twice, and have a monthly magazine that is several times as large. At the time of renewal (if I renew), I can review the various insurance programs and see if I need to make any modifications. Some of the unsolicited junk mail I have received probably deals with important legislative issues, but I think I mistook them for repeated offers for renewal and threw them away, unopened.
Originally published on Associated Content, here ...