What you see unfolding in Gaza is what's often referred to as "4th Generation Warfare" . The idea is simple -- war is waged at a strategic level by aiming at political will, rather than success on the battlefield. Hamas is really, really good at it. If I were Hamas, I'd make sure all my guys carried a doll or teddy bear to throw on the rubble of any missile strike before the media arrived. They're making public wailing into an art form.
The frustrating thing is that the media takes it all hook, line, and sinker, and refuses to consider that it's being duped into being employed as a weapon of warfare. CNN ran the attached video until people pointed out that it was Theater of Jihad run by a pro-Hamas Norwegian doctor famous for propaganda. You don't have to be a doctor to note that the CPR chest compressions are absolutely wrong, there's no ventilation going on, and that this obviously isn't a genuine attempt to revive anyone.