I own & operate Great West Outdoors in Nebraska offering turkey & deer hunts.
Never done a trade show, have not felt the need for it. I use a hunt broker to list hunts through and between him and my return clients I receive enough guests per year for what my ground and critters can handle.
From the books that I have read, there is a lot of importance in knowing every nook and cranny of your hunting territory as well as the animal that you are hunting. So scouting as much as possible, just walking the land, will give you a good idea of what's around the corner or what's on the other side of a hill. Which can be very beneficial.
Making your own maps of human and deer trails, and different types of foliage such as group of pines,...