I own & operate Great West Outdoors in Nebraska offering turkey & deer hunts.
Never done a trade show, have not felt the need for it. I use a hunt broker to list hunts through and between him and my return clients I receive enough guests per year for what my ground and critters can handle.
I just got back from my elk trip to Colorado and must say that I learned quite a bit about hiking in that one trip. I researched all I could on the internet and thought I was prepared going out. For the most part I was but I want to pass on a few major things I learned that helped me drastically!
1. Pack light. I know this may sound like common sense but believe me. After reading everyone's advice on what you need to pack, chances are your pack will end up weighing more...