Although I do intend to buy a pair of Swarovski at some point it will probably be a couple of more years. A friend has a pair that I have used and there is a difference for extended use. I have currently been happy with 2 diffferent pairs of Leupolds, one 8x and a pair of 10's that have worked very well. I also use a Nikon spotter on a lot of hunts to pull things in better.
I have spent the big money on a scope and have just ordered a Zeiss rangefinder for more accurate and longer use than the Bushnell I have currently. Just slowly working my way up one piece at a time.