I'll throw mine into the mix: Nikon Monarch. I've got the 3.3-10x44 AO and I love it. Coated lenses, lifetime warranty, adjustable objective (which I'm finding isn't really all that important anyway...not yet at least), solid construction, etc. I'll let you do the rest from here. As far as price goes, it's middle of the road - not as high as Swarovski, Zeiss, and even Leupold; but a little more than Burris.
Have fun shopping, I'm jealous!