Hunt Elk? Colorado Wants You!
The Colorado Division of Wildlife (DOW) is ramping up what may be the nation's first effort by a state agency to recruit more elk hunters. According to the Denver Post from 2005-2008, the state sold 37,000 fewer elk licenses and the DOW is starting a significant marketing campaign to raise awareness of elk hunting potential in Colorado.
The budget for ads and production is roughly $300,000 for an effort that runs through April 5, the deadline to apply for big-game limited licenses for specific areas and dates. The division has added nine temporary employees and two volunteers to answer phone calls and questions. Hunting brochures have been redesigned, and the division has online educational videos on elk hunting in Colorado.